MargoHire Margo — the manager who never sells at a loss
Margo calculates the net profit of every product from actual Ozon and WB reports — with taxes, logistics, storage and penalties. She keeps prices in line, exits loss-making promos, reins in ads with a high ad spend ratio and builds listings with infographics herself. She works around the clock and explains every action she takes.
The marketplace decides how much you earn
Prices change, promos trigger automatically, commissions rise. Without constant control, profit quietly leaks away.
The marketplace cut the price — you're selling at a loss
Auto-promos and discounts push the price below cost plus logistics. You find out from a report a month later.
It's unclear what's actually left over
Commission, payment processing, logistics, returns, unclaimed parcels — revenue looks big, but there's no money in the account.
Ads are eating your margin
Campaigns run for weeks at a 30–40% ad spend ratio, and there's no time to check stats daily.
An in-house manager costs $600–1,000/month — and still isn't there at night
Salary, taxes, vacation, sick leave — and pricing mistakes happen on weekends and after hours.
Storage, acceptance fees and penalties quietly eat your profit
Reports list them as separate lines, and nobody divides them per unit sold. A product looks profitable until the month's results come in.
Listings don't sell, and there's no time for copy and design
A title without search words, empty attributes, a single photo — shoppers scroll past even when the price is good.
Everything a strong marketplace manager does — minus the days off
16 skills in four areas: money, sales, listings and control. Every decision Margo makes follows a transparent formula built from your numbers and the marketplace's reports — the log shows what she changed and why.
All of this is already live — see the Pricing section for what each plan includesMoney and prices
Honest profit for every product — and a price that protects it.
Unit economics for every product
Cost of goods and your expenses, commission and payment fees, outbound and return logistics adjusted for the redemption rate, tax, storage and penalties — in one product row.
- Profit and margin at the current price
- Loss-making products flagged instantly
- Cost of goods pasted from Excel
Smart prices and autopilot
For every product Margo calculates the recommended price, the break-even price, the promo floor and the “strikethrough” price. Turn on the autopilot — and Margo holds the right price herself.
- Raises prices below break-even in any mode
- In “Full control” moves toward the recommended price: up gradually, by up to 10% a week
- A jump above your threshold — only with your consent
Facts, not guesses
Margo takes logistics, redemption rate, commission and payment fees for every product from the marketplace's reports: for WB — from the sales report, for Ozon — from accruals and returns.
- A new product uses your number
- With the first sales it's blended with the facts
- Once there's enough data — facts only
Taxes, storage and penalties — built into the price
The price is calculated so that your target profit remains after tax and all marketplace costs per unit sold.
- Russian simplified tax 6% and 15%, with VAT 5% and 7%, general system, self-employed
- Storage, acceptance and penalties — from Ozon and WB reports
- Too much stock in the warehouse — Margo flags it
Sales and promotion
Promos, ads and product visibility — without selling at a loss.
Promos without losses
For every promo Margo works out which products are worth adding and which to pull out, so you don't lose profit.
- Joins only if the promo price is not below the floor
- Exits loss-making promos: Ozon — herself, WB — tells you
- Added a product to a WB promo — restores the old price afterwards
Ads by ad spend ratio
You set the maximum ad spend ratio — Margo watches your Ozon and Wildberries campaigns every hour.
- Slightly over — lowers bids
- Far over or no orders — pause
- The summary shows profit after ads
SEO from shopper searches
Margo looks at what shoppers search for on the marketplace and works those words into the listing's title, description and attributes.
- Keywords from search queries
- Attributes the marketplace asks for
- Keeps an eye on the listing's content score
Competitor prices
Add up to three competitor links to a product — Margo checks their prices every day and shows where you're more or less expensive.
- Up to 3 competitors per product
- Difference from your price in percent
- Checked once a day
Listings and content
A copywriter, a designer and a review specialist — in one plan.
A new product from a photo
Photograph the product and write a couple of lines — Margo picks the category, fills in the required fields, writes the title and description and calculates the price. You check the draft — and the listing is created on Ozon and WB.
- The right category and attributes
- A price based on your economics
- One product — on both marketplaces at once
Infographics without typos
Selling slides for the listing: the AI draws a scene with the product, and Margo overlays the text in a real font — no garbled letters.
- Based on the main product photo
- Slides go to the gallery; the main photo stays
- Cyrillic without typos
Listing A/B tests
Margo tests a new title and description in practice: she compares about two weeks before and after publishing on the same search queries.
- Worse — restores the previous copy
- Conversion is compared statistically
- You switch it on; the result goes to the log
Reviews and merging listings
Margo replies to reviews politely and to the point, in your store's style, and can merge similar products in different colors and sizes into one listing.
- WB — always, Ozon — with Premium Plus
- You set the reply style
- Merging — only if you turn it on
Control and peace of mind
You see everything that happens and make the key decisions.
Summary and net profit
Revenue, sales and net profit for each store account and for all of them together — over 7, 14 or 30 days, with a breakdown of where the profit came from.
- Comparison with the previous 7 or 14 days
- ABC analysis of products
- Profit after ads
Log and safety limits
Every price, promo, ad and listing change is in the log: what it was, what it became and why.
- “Protection” and “Full control” modes
- Max price change per step
- Listings are published only if you allow it
Telegram notifications
Connect Margo's bot — and she'll message you herself if the marketplace stops accepting a key, a key is about to expire or a store account was never connected.
- WB token — 7 and 2 days before it expires
- Ozon key — before it expires
- Support — in the same Telegram
Accounts, pause and 7 languages
Up to 50 store accounts per marketplace — for example, several legal entities in one window. Margo's dashboard speaks your language.
- Economics for each account separately
- Any account can be paused
- Русский, English, қазақша, հայերեն, беларуская, кыргызча, o'zbekcha
AI features — listings, SEO copy, infographics, A/B tests and review replies — run on AI models permitted in the client's country. More in the FAQ.
While you run your business, Margo works on a schedule
No manual runs: turn on the autopilot — and Margo keeps her own work rhythm, from hourly checks to working on listings every few days.
- Refreshes prices, stock and commissions
- Recalculates every product's profit
- Pulls prices out of the red
- Watches promos and ads
- Reconciles reports: WB sales report, Ozon accruals and returns
- Loads storage, acceptance and penalties
- Checks competitor prices
- Watches keys and their expiry dates
- Revisits listings for fresh searches and reviews
- Draws infographics where there are none yet
- Replies to new reviews
- Sums up A/B tests
- Logs every action with its reason
- Brings borderline decisions to you
- Never changes a price beyond the threshold without your consent
- Never joins promos below the floor
An in-house manager costs $600–1,000/month. Margo is 2–3× cheaper and never takes a vacation
Controlling prices, promos, ads, listings and unit economics is a full-time job. Let's add up what it actually costs.
per month per store account on the “Manager” plan — no payroll taxes, no vacation, no sick leave.
- Online 24/7, checks every hour
- Never forgets promos or ads
- Builds listings, infographics and A/B tests and replies to reviews herself
- Explains every action in the log — everything is reversible
Manager salary — benchmarked against 2026 job listings; lower in the regions, higher for senior specialists. Contributions — at the standard payroll tax rate.
Hire Margo in the evening — she's already working by morning
You don't need to understand any APIs. All that's needed from you is keys and cost of goods.
Leave a request
Choose a plan and how many Ozon and WB store accounts you're connecting. We'll get in touch, confirm the plan and issue an invoice for the chosen period.
2 minutesConnect your stores
Paste your Ozon API key or WB token — Margo pulls in products, prices, commissions and stock herself.
5 minutesAdd cost of goods
Paste “SKU; cost” columns from Excel. Set your target profit and redemption rate.
10–30 minutesGive Margo authority
Choose a mode: loss protection only, or full price control. From then on, Margo checks the store every hour.
1 clickWhat you do
- 01Create API keys in your marketplace accounts
- 02Enter cost of goods and extra expenses (packaging, delivery to the warehouse)
- 03Set targets: profit %, maximum ad spend ratio, price-change threshold
- 04Once a week, read Margo's report and decide on the items she's flagged for your confirmation
What Margo does
- 01Updates prices, commissions, stock and sales every hour
- 02Recalculates every product's profit from the marketplace's reports and raises prices that dipped into a loss
- 03Joins profitable promos and exits loss-making ones
- 04Reins in ads with a high ad spend ratio, manages listings and logs everything
Price is a formula, not a guess
Margo accounts for everything the marketplace withholds from a sale: commission, payment fees, logistics — including for unredeemed orders, storage, acceptance and penalties, plus your tax. You see the calculation for every product and can check it.
The promo floor is the break-even price plus a 5% buffer. Below it, Margo won't join a promo, and holds it as the minimum price on Ozon.
See the formula breakdownprice = (cost + expenses + logistics adjusted for redemption) ÷ (1 − commission − target)
Four plans — from analytics to a full manager
The price is per connected store account per month, with no percentage of turnover. You can switch plans at any time: Margo turns on the right features once it's confirmed.
Analytics
See your real profit and decide yourself
- Prices and promos in one click
- Autopilot: lifts loss-making prices on her own
- Exits loss-making promos on her own
- “Full control”: holds the recommended price
- Joins profitable promos on her own
- Ads: ad spend ratio ceiling, pauses and bids
- Review replies *
- SEO texts and listing attributes *
- Infographics *
- Listing A/B tests *
- New product from a photo — on Ozon and WB at once *
- Merging similar listings *
- Up to 100 products per account
Protection
Margo won't let you sell at a loss
- Prices and promos in one click
- Autopilot: lifts loss-making prices on her own
- Exits loss-making promos on her own
- “Full control”: holds the recommended price
- Joins profitable promos on her own
- Ads: ad spend ratio ceiling, pauses and bids
- Review replies *
- SEO texts and listing attributes *
- Infographics *
- Listing A/B tests *
- New product from a photo — on Ozon and WB at once *
- Merging similar listings *
- Up to 300 products per account
Growth
Prices, promos and ads on autopilot
- Prices and promos in one click
- Autopilot: lifts loss-making prices on her own
- Exits loss-making promos on her own
- “Full control”: holds the recommended price
- Joins profitable promos on her own
- Ads: ad spend ratio ceiling, pauses and bids
- Review replies *
- SEO texts and listing attributes *
- Infographics *
- Listing A/B tests *
- New product from a photo — on Ozon and WB at once *
- Merging similar listings *
- Up to 1,000 products per account
- Up to 2 AI listings a day
Manager
A full-fledged store manager instead of an in-house one
- Prices and promos in one click
- Autopilot: lifts loss-making prices on her own
- Exits loss-making promos on her own
- “Full control”: holds the recommended price
- Joins profitable promos on her own
- Ads: ad spend ratio ceiling, pauses and bids
- Review replies *
- SEO texts and listing attributes *
- Infographics *
- Listing A/B tests *
- New product from a photo — on Ozon and WB at once *
- Merging similar listings *
- Unlimited products
- We connect and set everything up for you
Calculate the cost
Up to 50 accounts per marketplace — e.g. several legal entities.
In every plan
- Unit economics and net profit for every product
- Actual logistics, redemption and fees from Ozon and WB reports
- Taxes, storage, acceptance and penalties — built into the price
- Recommended, minimum and “strikethrough” price
- Which promos pay off and which lose money
- Summary, ABC analysis, competitor prices and log
- Telegram notifications and support
Access runs strictly within the paid period. Margo reminds you 5 days before it ends, and you renew it yourself — with a new invoice, no auto-charges.
* AI features — in countries where AI models are permitted; more in the FAQ.
An invoice for a period — and no subscriptions →An invoice for a period — and no subscriptions
Margo is paid for like any ordinary business service: you receive an invoice and pay it separately. No card is linked, and nothing is charged automatically.
Request
You choose a plan, how many Ozon and WB store accounts to connect and for how long.
Invoice
We issue an invoice to your sole proprietorship (IP) or company (OOO) — for the chosen period.
Bank transfer
From a Russian sole proprietor to a Russian sole proprietor, from a Russian LLC (OOO) to a Russian LLC. With or without VAT — whatever suits your accounting.
Access
Margo works exactly for the paid period. She reminds you 5 days before it ends — whether to renew is up to you.
No subscriptions
No auto-renewal and no auto-charges — you pay for each period yourself, with a new invoice.
With or without VAT
We'll issue the invoice the way your accounting needs it: with VAT or without.
Priced per account
You pay for each connected store account at the plan's price — no percentage of turnover or sales.
Your keys and money are protected
Margo works only through the marketplaces' official APIs and never asks for your account password.
Key encryption
API keys are stored encrypted with AES-256-GCM. Only the last characters are shown in the interface.
Revoke in one click
You create the key in your marketplace account and can delete it anytime — access stops immediately.
Safety limits
A price change above the threshold happens only with your confirmation. Margo won't join a promo below the floor.
Full transparency
Every price, promo and ad change is in the log: what it was, what it became, and why.
AI doesn't publish without you
By default Margo only prepares new listing versions — you publish them. Auto-publishing can be turned on in the settings.
Delete an account — the keys are deleted
Delete a store account in Margo — its keys and settings are deleted with it. And for a while you can simply pause the account.
How it all works, in detail
Step-by-step instructions: what you need to do, what Margo does, and how to check the result.
Как подключить кабинеты Ozon и Wildberries
Где взять API-ключ Ozon и токен WB, какие права нужны и что Марго делает сразу после подключения.
Read →ЭкономикаСебестоимость и доп. расходы: что и как вносить
Без себестоимости Марго не считает прибыль и не трогает цены. Разбираем, что включать и как загрузить всё за 10 минут.
Read →ЦеныКак считается цена: рекомендуемая, «в ноль», минимум для акций
Прозрачная формула, по которой Марго считает цены, — с примером и объяснением каждой составляющей.
Read →АкцииАкции без убытков: как Марго решает, где участвовать
Как Марго оценивает каждую акцию Ozon и WB, когда добавляет товары, когда выводит и чем отличаются площадки.
Read →Марго за работойЧто Марго делает каждый час и как ей задать правила
Режимы «Защита» и «Полный контроль», предохранители, журнал — всё, что нужно знать перед включением.
Read →РекламаРеклама и ДРР: как не сливать бюджет
Что такое ДРР, какой порог выбрать и как Марго сдерживает неэффективные кампании Wildberries и Ozon: снижает ставки или ставит на паузу.
Read →Frequently asked questions
Do I need to give you my Ozon or WB account password?
No. We only work through official API keys that you create yourself. You can delete the key in your marketplace account at any time.
Is Margo a real person?
No. Margo is an AI-powered software product, your remote manager. She works through the official Ozon and Wildberries APIs and brings borderline decisions to you for confirmation. Support, however, is real people — we reply in Telegram.
Can Margo change a price on her own and sell at a loss?
No. All calculations start from your cost of goods: Margo won't join a promo below the floor, and raises prices back above the break-even point. A change bigger than the threshold (25% by default) isn't made automatically — Margo waits for your confirmation.
Where does Margo get logistics and the redemption rate?
From the marketplace's reports for every product: for WB — from the sales report, for Ozon — from accruals and returns. Until there are sales, your number (or the store setting) applies. With the first sales Margo blends it with the facts, and once there's enough data — at least 20 orders with a known outcome and 5 paid deliveries — she uses the facts only.
Are taxes taken into account?
Yes. Choose your tax system — Russian simplified tax (USN) 6% or 15% (including with VAT 5% and 7%), the general system (OSNO) with VAT 22%, or self-employed (NPD) — and Margo builds the tax into the price: your target profit remains after tax. If you're not a Russian tax resident, Russian tax can be left out.
Are storage, acceptance and penalties taken into account?
Yes. Margo takes them from Ozon and Wildberries reports and spreads them over every unit sold. So that excess stock or a one-off penalty doesn't inflate the price for long, storage in the price is capped at 60 days per unit, and penalties at 10% of the price.
How is net profit calculated?
Sale price minus the marketplace's commission and payment fees, outbound and return logistics adjusted for the redemption rate, storage, acceptance and penalties, tax, cost of goods and your extra expenses. For WB we use actual payouts from the sales report; for Ozon, a calculation from orders and the redemption rate.
What if I have several store accounts or legal entities?
Connect up to 10 accounts per marketplace — for example, several legal entities. All stores are visible in one window, and unit economics are calculated separately for each.
Does ad management work on Ozon?
Yes. Wildberries — through its ad API; Ozon — through the Performance API: separate keys need to be created in your Ozon account, and Margo will show you where.
What about listings and infographics?
Already live — in the “Manager” plan (review replies and SEO texts for listings — from the “Growth” plan): Margo builds listings from scratch from a photo, writes SEO titles and descriptions for search queries, builds infographics, tests changes with A/B tests, revisits existing listings and replies to reviews. During the trial Margo shows analytics and calculations; listings, AI and changes on the marketplace come after payment.
Do the AI features work in every country?
Prices, profit, promos, ads, the summary and notifications work for all clients. AI features — listings, SEO copy, infographics, A/B tests and review replies — run only on AI models that are permitted in the client's country. For clients from Russia, Belarus and China they are switched on after a model permitted there is connected — we'll tell you what's available now when you leave a request.
Can I pause a store account?
Yes. In the “Stores” tab any store account can be paused: Margo stops changing anything on the marketplace for that account, and all keys and settings are kept. Resuming takes one click.
What languages does Margo speak?
The website and the dashboard are available in Russian, English, Kazakh, Armenian, Belarusian, Kyrgyz and Uzbek. Switch the language in the site header.
Do I need to install anything?
No. Margo runs in the browser — on desktop and mobile.
How is access paid for? Are there subscriptions or auto-charges?
By invoice. You choose the plan, the accounts and the period, and we issue an invoice to your sole proprietorship (IP) or company (OOO). Payment is by bank transfer: from a Russian sole proprietor to a Russian sole proprietor, from a Russian LLC to a Russian LLC, with or without VAT. There are no subscriptions or auto-charges: access runs exactly from the first to the last day of the paid period. Margo reminds you 5 days before it ends, and you decide whether to renew.
Can I get an invoice with VAT?
Yes. We'll issue the invoice with or without VAT — whatever suits your accounting.
What's the difference between the plans?
In every plan Margo calculates net profit and unit economics from marketplace reports and recommends prices. “Analytics” — you change prices and promos yourself, in one click. “Protection” — Margo won't let you sell at a loss: she lifts prices below break-even, holds the minimum price on Ozon and exits loss-making promos. “Growth” — she also holds the recommended price, joins profitable promos, watches ads by ad spend ratio, replies to reviews and writes SEO texts for listings. “Manager” — everything, including infographics, new products from a photo and A/B tests; we connect and set everything up for you. If a store has more products than the plan covers, Margo manages the best-selling ones over the last 30 days; the rest stay visible in your account, but she doesn't change them. You can switch plans in your account, under “Plan & access”.
Hire Margo — and keep the growth for yourself
Leave a request — we'll help connect your accounts, issue an invoice and set Margo's profit targets.